What Should You Do If Your SEO Ranking Reduces Suddenly?
It’s great to see SERPs suddenly rise, but to see them drop is upsetting. After putting in the work and hoping to see visitors on the website for a few months, your hopes get shattered. You might also wonder whether you have returned to your initial stage and if this is another new beginning. However, it’s not the case. Falling in the rankings and then watching them rise again is a part of the competition. It is reasonable for you to be worried at first, but as you learn more about it, you will realize it is not the end of the story. There is a lot you can do to solve the matter and restore the ranks.
So what could be the reason behind the drop in your rankings?
Google generates over 3,200 algorithm changes each year, which is more than eight algorithm changes every day. So, keep track of your ranks every day. Track it before you start working on improving your rankings. The best strategy is to examine it regularly and see if it is rising or falling. Moreover, Google Search Console is a good place to determine the volume of traffic and how well it is rated. It allows you to examine its visibility, indexing status, and other information as well. That will further help you in making the right decision or changing the approach.
Here are a few reasons one must check, to improve their rankings:
Check the data accuracy
While dealing with SEO traffic decreases and ranking changes, the most important thing to double-check is the data accuracy. Check to see whether you’re missing any data for a specific period, device, or page type. Furthermore, those disappearances are rather simple to track down and avoid in the future. Moreover, you can compare the statistics by computing the average SEO traffic fluctuation.
Search engine penalty
Check the Manual Actions portion of Google Webmaster Tools. That’s where you will get notification of Google penalties that were imposed on your site. The first step is to check what damaged your site. If it is on-page, you should recheck your content and links. Search for duplicate material as well. Moreover, if it is off-page, you must identify them and remove the in appropriate links.
Check that your website doesn’t have any broken links and is original, and has appropriate content. Moreover, there should be no duplicity, and the traffic must be organic and appropriate. Few other little details such as being cautious with migration, revamping pages, must be considered as well.
Migration issues or rebuilding the website
Suppose your website is being migrated to another platform and there’s a huge drop in traffic, check whether you haven’t de-optimized anything. For example, rapid performance is important today and helps the site’s position on mobile. So, reduce the loading time because then you will have to pay extra money for it.
Outranked by a competitor
If there is a slight decline in your website rank, the possibility is that a competitor might have outranked you. But how to keep a check on that? You should regularly monitor and examine your competitors’ websites and social accounts to understand better what they are up to. Observing your top rivals and learning about their link-building techniques can help you anticipate their future actions.
Check your site’s lost links over the past 90 days. If you see a large number of missing links, this could decrease the site’s ranking. Hence, examine each of the links separately. Moreover, if such links were deleted on purpose by webmasters, Google can interpret them as unnatural links. One can use specialist software and actively track those missing links. Moreover, you will be notified about the problem immediately. Then, by monitoring the link velocity, you can determine whether something is out of the norm and take appropriate action.
Quality of the Content
This is one of the main reasons for a drop in website ratings. If Google’s Panda discovers poor quality content on a website, it becomes very strict. Moreover, people like to read long content which is ranked and gets converted. It is recommended to write more than 1500 words. Even Google believes that the longer the material, the more likely it is to be ranked. As per experts and advertisers, Long articles receive more backlinks, boost conversions, and, long content sells more than short copy.
However, it is not a hard and fast rule. A topic that has to be explained in a few lines does not necessitate a long essay or thesis on it. You can describe your opinion and perspective in a few paragraphs as well. Also, keep in mind that quality is always preferable to quantity. So, it is important to write, and one must write correctly and without any grammatical errors.
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