What is growth marketing
If you’ve been in the marketing business for a while, you’ve likely heard of the term growth marketing and have already tried to apply this form of marketing to your business, as well as large industries for the purpose of creating and exchanging value. of your brand.
To reach the full potential of Growth Marketing it is important to deconstruct the phrase and understand how it works: Growth is growth and growth marketing is an extremely effective way to grow a business. For this reason, specialists use a variety of digital marketing tactics, such as SEO, content marketing, social media marketing and email marketing.
So, we find growth marketing based on a digital marketing strategy focused on achieving specific results, such as conversions or sales. Unlike traditional marketing, which focuses on building brand awareness or brand equity, growth marketing focuses on results.
This means that every decision made and every action taken is based on the impact it will have on the bottom line. If something doesn’t work, growth marketers will quickly abandon it in favor of something that will.
Because of this focus on results, growth marketing can be an extremely effective way to grow a business.
Growth Marketing Application
To execute Growth Marketing, training is necessary, which is increasingly present in the world; In addition, it is important to apply interdisciplinary strategies that combine different techniques, some more modern and others traditional within digital marketing.
Another fundamental aspect that must be considered is the sales or conversions funnel; At each stage of this funnel there are particular needs of the consumer, in addition to strategic measures that can be adapted to the desired strategy.
The application of Growth Marketing is based on quantitative decisions and a careful observation of the data that is processed in the reporting stages. The entire process includes a large team of qualified professionals to interpret, propose and decide.
By considering these factors in an integrated way, companies can develop a comprehensive growth marketing strategy that delivers tangible results, and growth marketers can achieve significant results.
Some interesting facts about Growth Marketing
Amazon is one of the clearest examples of Growth Marketing with its retargeting technique, since when done correctly it can bring many benefits to the company.
As you know, retargeting is an online advertising model that focuses on impacting people who have shown interest in an e-commerce, product or service and reminds them, while they browse other digital spaces, that the offer is still available to them.
This is how Amazon has achieved statistical data that you can use to your advantage to stand out through your brand, such as:
- Amazon sells $17 million every hour, $283,000 every minute, and $4,722 every second.
- The US has a 45% share of e-commerce, as Amazon has an inventory of approximately 12 million items in all its categories and services.
- AMAZON PRIME users are the biggest shoppers and there are currently over 100 million Amazon PRIME users worldwide.