Despite the convenience of using an eCommerce SEO agency, there is a certain amount of risk involved. Finding a good eCommerce SEO consultant can be a real pain in the neck. For your convenience, we’ve developed a list of questions to put to them as a potential customer before hiring them to handle your SEO needs.
What previous work do you have that is similar to this?
Despite the fact that many SEO-recommended practices may be applied to any eCommerce website, industry-specific information can make all the difference in the world. As an example, optimizing a dental equipment’s website requires a very different technique than optimizing an organic beauty product’s online store. If a consultancy is to be trusted with the keys to your fortress, they must have proven competence in eCommerce optimization.
Distinct areas of eCommerce have different obstacles. If you’re in the fashion scene, it’s a good idea to work with an agency that has expertise in fashion eCommerce since they’ll know what to look for. When hiring a marketing agency, be sure to ask if they’ve done work comparable to yours. Don’t be scared to phone the firm and ask for references if they don’t have any samples they can show you.
What do you think of my website, should I change anything?
They’ve now requested access to your Google Analytics and have begun auditing your website, rivals, previous initiatives, standing keyword research, on page SEO, content creation, site structure, link building, and conversion rate optimization, among others. All of these things affect eCommerce sites and the user experience they afford. A consultant should be ready with detailed answers about each.
What you really want to know right now is how long it will take to put these improvements into effect. For the time being, refrain from being the one who inquires about results. Even the best eCommerce SEO consultant in the world can’t possibly answer that question yet.
As an alternative, we prefer to concentrate on becoming “just a little bit closer to ideal.” To set yourself apart from the competition, you must first adhere to industry best practices for all aspects of your campaign, and only then can you begin to push the boundaries.
Who will be handling my account specifically?
There is nothing better than a classic trap and dump. This is something that agencies all across the world are infamous for. You’re on the phone with their senior SEO manager, and you’re enjoying every minute of the conversation. Your campaigns appear to have gotten stuck in some severe muck three months later, and he or she has gone missing.
This should not be the norm for all campaigns though. For the time being, it may be impractical to expect their senior SEO manager to handle all of your account’s SEO needs. However, it’s critical that you get to know their backstage personnel, who will be responsible for executing changes to your account on a consistent basis.
Identifying possibilities and making improvements to enhance quality traffic to your eCommerce marketplace is the responsibility of an SEO agency. Make certain that the eCommerce SEO consultant outlines their plan and why they are convinced that it will be helpful in your situation.
In order to convert prospects into clients, all agencies strive to put their best foot forward. However, some agencies resort to bait-and-switch methods in order to achieve this goal. Whenever a highly renowned or experienced SEO specialist is presented as evidence of an agency’s expertise, it is important to specify who will be performing the actual job.
As you would when hiring a new employee or selecting a business partner, use the same broad principles when evaluating an SEO consultant and the agency itself. You should look for someone with the requisite expertise, ethics, and a willingness to do things correctly.
There are always going to be a few bad apples in the bunch and even a few outright scam artists. Knowledge is always advantageous. Make use of these recommendations during your evaluation process, and make certain that you have a positive impression of the agency that will eventually help or hinder your online business.