Difficult to get customers on the Internet? Here’s the answer…
How many times did you click on an ad?
And how many times did you enter a site to see an article, photo or video that interested you?
Well, your clients do the same. Stop looking for them in places where they are not, and start attracting them with content that is interesting to them. Then, trust them, turn them into your customers. And start earning money!
Here I explain 6 reasons why quality content is the most effective way to get customers on the web:
1. SEARCH ENGINE OPTIMIZATION (SEO)
SEO means improving the positioning in Google results pages when a user performs a relevant search for your business.
Publishing quality written content is one of the requirements to which Google assigns more and more importance when deciding which results page to place your site on, once a potential client searches for a service that you can provide.
2. ATTRACT THE ATTENTION OF THE RIGHT CUSTOMERS
Instead of spending fortunes on advertising so that anyone sees your communications, the content is often read only by people who have a real interest in what your business has to offer.
For example, if you’re selling a product, well-written content will help you identify people who are actually potential customers, considering they’re reading the content you’ve posted.
This makes marketing and promotional efforts much more efficient as an investment.
Once the person shows interest, find a way to get their email address. Once you get it, boom! You’ll start making money on every email campaign you send out.
3. BUILD AUTHORITY AS A BUSINESS
Have you ever read an article or news where a business was mentioned?
Of course, such an appearance is beneficial for said business. How did you get that mention? Easy: start generating good quality content, until generating enough authority so that journalists are interested in contacting you.
Once you do, you will have a free and constant interest in your business.
4. LINK WITH CLIENT
Publishing relevant information, and constantly, is also a very effective strategy when it comes to retaining the link between the company and a person.
By providing relevant information, we are helping the person solve a problem or meet a real need. If this is achieved, who will the person turn to when they have another similar situation?
5. SERVES AS A BASIS FOR SOCIAL MEDIA POSTS
Another advantage of generating written content is that it works as an excellent source of content for social media posts.
Once you publish an article on your site, you can make up to 5 posts with summaries of different parts of the article. A very effective method is to put quotes or passages, and a link redirecting to the full note.
Thus, the time or money you invest in an article ends up generating direct and indirect visits, thus multiplying its effectiveness.
Good quality content is hard to generate, and that’s why 99% of online businesses don’t do it.
The 1% of businesses that are willing to make that effort are the ones who see the best results in their online sales. You can even hire services such as e-scribing for different journalists to generate content for your business at a reasonable price.