In the digital age of marketing, offline techniques are often overlooked, but desk calendars offer a great way to keep your brand’s message in front of customers all year round.
Desk calendars come in a variety of sizes and shapes, making it easy to fit one on the desks of customers and potential customers alike.
Not only do they offer practical value as a reference tool for important dates, but they can also be used as promotional pieces to drive business and increase visibility.
In this blog post, we will explore how personalised desk calendars can help your marketing message to be seen, what kind of promotional pieces should be included on them, and how you can use them as part of an overall strategy to drive sales and build brand loyalty.
Read on to learn more!
Table of Contents
What Are Desk Calendars?
When it comes to marketing your message, desk calendars are an extremely effective tool that can help ensure your message is seen by a wide audience.
By placing your calendar in a prominent location, such as on a desk or in a common area, you can be sure that anyone who passes by will see it.
Additionally, Desk calendars are highly visible and make excellent conversation starters, which can help to get your message out there even further.
How Do Desk Calendars Help Your Marketing Message To Be Seen?
As a business owner, you are always looking for new and innovative ways to market your company and promote your brand.
Whether you’re in the business of marketing products and services or a third party selling products, it’s easy to see value in having a digital presence. Having access to Google search engine results is just one of the many benefits that come from creating a website.
Customisable wall planners allow businesses to publicly display their marketing messages so that consumers can quickly identify them. Moreover, a desk calendar helps your marketing message be see by more people at the same time.
To learn more about how desk calendars help your marketing message is see, take the following quick look:
One way to do this is by using desk calendars as part of your marketing mix. Desk calendars are an effective marketing tool because they:
- Keep your brand top of mind: A desk calendar ensures that your brand name is see every day, which keeps it top of mind for customers and prospects.
- Provide a consistent message: By including your company logo, contact information, and other branding elements on the calendar, you provide a consistent message that reinforces your brand identity.
- Offer value: A well- designed calendar can be both useful and attractive, making it a valuable addition to any desk. This means that recipients are more likely to keep it, providing ongoing exposure for your brand.
- Generate leads: By including a call to action on the calendar (such as an offer or discount), you can generate leads and drive sales.
- Create loyalty: Customers who receive a calendar from you are more likely to do business with you in the future, creating loyalty and repeat business.
The Benefits Of Desk Calendars
One of the great things about desk calendars is that they are very versatile. You can use them for a number of different purposes, including:
1. Promoting Your Brand:
A desk calendar is a great way to promote your brand. Your company logo and contact information will be prominently display, ensuring that your customers will see it every time they use their calendar.
2. Getting Your Message Out There:
Desk calendars are an excellent way to get your marketing message in front of your target audience. You can include coupons, special offers, or even just a simple call to action on your calendar, ensuring that your customers will see it and be remind of your message regularly.
3. Increasing Customer Loyalty:
Desk calendars make great gifts for loyal customers or employees. By giving them a desk calendar with your company logo and contact information, you’re showing them that you appreciate their business and want to keep in touch. This can go a long way towards increasing customer loyalty and repeat business.
4. Generating Leads:
If you include a call to action on your desk calendar, you can generate leads from people who see it and are interest in what you have to offer. This is an excellent way to grow your business by reaching new potential customers.
5. Staying Top Of Mind:
Because wall planners are used on a daily basis, they help keep your brand top of mind for your target audience. Whenever someone uses their calendar, they’ll see your company name.
You Can Customise Your Wall With Colors, Designs, Text, And Even Artwork!
You can personalise your wall planner in many different ways, such as by changing the theme and adding a picture frame, a notice board, or even a simple portrait wall art.
If you’re looking for something different, try using a printed design, or even a hand painted canvas, to create a more personalized wall.
Whatever way you choose to decorate your wall, you’ll have a much better chance of having it stay organized and down to earth with the right wall planner!
You Can Have It Free Shrunk Down To A Couple Of Inches!
If you’re not sure what size to buy for your wall, there’s an option to buy it reduced in dimensions, making it a more affordable option!
Even if you’re not sure where to begin, there’s a brand-new way to go about it: You can personalise it with estimates of your space’s size and number of pages! This will help you stay on course when it comes to design, and it can even help with the price of materials.
If you’re in the mood to do a few more things to your wall, then you can also choose to have it personalized with an alternative design, a photo, or a few words that reflect the space’s personality.
Tips For Using Desk Calendars In Your Marketing Campaign
As the old saying goes, “out of sight, out of mind.” Keeping your brand in front of customers is essential to maintaining a relationship with them, and one way to do that is to use desk calendars in your marketing campaign.
Here are a few tips on how to make the most of this tried-and-true promotional tool:
1. Use Eye-Catching Designs:
A desk calendar should be more than just a list of dates; it should be an attractive piece that catches the eye and makes people want to pick it up. Use bold colours and interesting graphics to make your calendar stand out from the rest.
2. Make It Relevant:
Use images and information that are relevant to your target audience. For example, if you’re targeting young parents, consider using photos of cute babies or children’s activities.
3. Incorporate Your Branding:
Your desk calendar is a great opportunity to showcase your brand identity. Use your company logo, colours, and fonts throughout the design to create a consistent look.
4. Get Creative With The Format:
There are endless ways to format a desk calendar. Get creative and think outside the box to come up with a design that’s unique and memorable.
5. Keep It Updated:
Be sure to update your calendar on a regular basis so that it always features the latest information.
This will keep people coming back for more, and it will also help you build trust with your audience as a reliable source. We love that you can also choose to have it up-to-date on your town’s design trends so you can stay on top of current events while your space is being design!
Conclusion
Desk calendars are an excellent way to spread your marketing message and generate more interest in your business.
With the right design, they can be a great low-cost promotional tool that will help you increase brand visibility and reach potential customers.
Personalised wall planners also have a practical use, as they remind people of upcoming events and tasks which keep them organized throughout the year.
So if you’re looking for a creative way to promote your business or keep track of important dates, consider investing in desk calendars!
