A digital what? I know it’s a new term, but trust me when I tell you that you will most likely see it everywhere very soon. So that you can learn a little more about what Digital Boosters are, what they do and why you have to keep an eye on them, keep reading.
What are Digital Boosters?
First things first: what is this and where does it come from?
A Digital Booster is a digital marketing professional who helps companies, entrepreneurs and practically any type of project to grow and obtain very beneficial results through the creation of communities of content creators .
By creating these communities, they go on to identify the publications that have been most successful (according to the established indicator, which in general are interactions) and amplify it , that is, they promote it to segmented audiences with ads created with tools such as Facebook Ads or Google ads.
To do all this, Digital Boosters are specialists in boost marketing or amplification marketing, a methodology created in 2020 by Jorge Urios – marketing expert and CEO of SaaS Filiatly – to reach target audiences in a more organic and direct way. of trademarks, whether commercial or personal.
Amplification marketing has a very interesting principle with its communities of content creators, and that is that it seeks to shorten the process of reaching a target audience that, today, is quite tired of the bombardment of generic ads that the same brands and companies they create every day to become self-promoting.
shorten how? Well, establishing contact between brands and content creators who really represent them and who can genuinely recommend them to their audiences, without sounding like a sales script.
And how is that contact established? That’s right, with Digital Boosters.
What do Digital Boosters do?
In addition to connecting brands, entrepreneurs and clients with the ideal content creators, they are also responsible for those contacts having positive results.
Let’s see it in parts. First of all, let us understand that boost marketing is made up of six phases, which are summarized as follows:
- Define the strategy to follow.
- Identify the ideal content creators for the objectives.
- Establish win-to-win agreements that benefit both the strategy and the content creator.
- Create and publish the content, which rests with the creators with total creative freedom.
- Amplify top performing posts and promote them with ads to targeted audiences.
- Thank each of the results obtained by the content creators, because boost marketing is about creating genuine and lasting collaborations.
To complete all of these stages, Digital Boosters are trained in three key areas:
- Public relations to successfully contact content creators who will be part of the community, establishing successful agreements that benefit both the strategy they have drawn up and the creator himself.
- Paid media or creation of digital ads with tools such as Facebook Ads or Google Ads to amplify the best content created by the community of creators and thus direct it to potential customers.
- Analysis of results to evaluate the performance of each of the publications and identify the actions that have had the best results according to the strategies outlined.
These three areas are what enable Digital Boosters to implement the boost marketing methodology in their personal projects, in those of the companies they work for or in those of their clients.
Why become a Digital Booster?
In order for you to better understand why Digital Boosters will be so important for digital marketing in the near future, you just have to look at our own behavior as users of digital platforms.
Every day we see thousands of ads created by brands that we have never seen, selling us products that, most of the time, we do not need. And is that how much confidence can generate a product promoted by the brand that creates it?
The truth is that not much.
For this reason, brands need a solution, and that is to reach their target audience in a more natural way, and there is no better way to sell than through the recommendations of trusted people.
Whether they are friends, family or our favorite content creators – those who add real value to our digital experience – their recommendations on products that we really need are a very influential factor when buying.
This is exactly what amplification marketing is about: taking advantage of the trust that certain content creators have cultivated in their audience and, like Digital Booster, putting them in contact with brands or companies and creating a whole strategy to increase sales and generate credibility. and good reputation.
It is an aspect that, sooner or later, many companies, brands or entrepreneurs will have to take to continue selling their products or services, so the demand for professionals who know how to maintain and increase conversions will be quite high.
Interested in becoming a Digital Booster?
There are good news. While all this Digital Booster stuff is pretty new, there’s something really cool on the way for those who want to boost their digital marketing skills and profession.
These are four completely free classes taught by Jorge Urios (the creator of the term and the boost marketing methodology), in which he will tell you the basic principles of this professional profile and give you valuable advice to start putting it into practice. new growth strategies for your projects or those of your clients.
Don’t worry, these are classes of less than 30 minutes that are focused on condensing important information in the least amount of time possible so that you don’t change your schedule and can continue with your routine as usual.